Corporate identity
Pisces is a new concept on Bonaire and Úniko was delighted to make the whole corporate identity! Actually it is a new concept for an existing restaurant. We are talking about the former Oscar Ligthouse, located at the marina of Bonaire. It is not that the former restaurant will disappear, the idea is to divide the place into different concepts. Oscar Lighthouse will stay for the well known breakfast buffet in the weekends. Then there is ‘The Blue Note Bar’, this concept is based on all the music events. And then there is the new concept: Pisces.
The restaurant Pisces is, like you will expect, focused on fresh fish. The location is ideal for this type of business. When creating an identity, Úniko always has a good talk with the customers, what is their idea and how can we visualize it. The owner said that the unique selling point (USP) is that there is FRESH fish. The wishes of the customers for the logo were: blue, fish and lobster. With this information Úniko created different designs, and let the customers choose which one would fit best. Ofcourse, when there is no satisfaction, Úniko will come with other ideas! But that was not necessary, because with all the different ideas there was one that was ’the one’.
With the logo Úniko created all the different promotion material. Because it is a new concept, promoting it is very important. Úniko created different advertisements, a new Facebook page (which is really important on Bonaire), new menu’s and all the other promotion material. Curious? Please take a look at all the photo’s!
